The most highly-anticipated moment of the college football season arrived on Thursday afternoon.
No, we're not talking about Alabama's matchup against Cincinnati, nor Michigan's battle vs. Georgia. Instead, the bowl season's marquee event featured South Carolina coach Shane Beamer along with a decidedly-controversial condiment.
Beamer was doused in mayonnaise as part of the celebration following the Duke's Mayo Bowl on Thursday. Beamer participated in the new tradition (if you can call it that) as part of a pact between he and North Carolina coach Mack Brown, with both coaches agreeing to receive the Mayo Bath if their team pulled off a victory.