There's a new sponsor in the world of college football bowls: Snoop Dogg.
The legendary rapper's name will now be seen everywhere in bowl season as the unveiling of the new Snoop Dogg Arizona Bowl presented by Gin & Juice by Dre and Snoop was announced on Monday, via Yahoo! Sports' Ross Dellenger. This is the first time a celebrity's name has graced the title of a bowl game.
Dr. Dre and Snoop's alcohol brand is now the first alcoholic company to sponsor a college football bowl. Gin & Juice will likely be sold at the game since bowl games allow alcohol sales.