If you're going to create a new anthem for your professional sports league, why not hire one of the all-time best-selling rock 'n' roll artists?
The Professional Bull Riders gave Sporting News an exclusive preview of the new "voice" of the PBR. It's none other than Aerosmith lead singer, Steven Tyler.
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The Rock and Roll Hall of Famer recorded a new bull-riding themed anthem for PBR titled, "Hold On (Won't Let Go)"
There's even a new music video showing a cowboy-hat wearing Tyler mounting a bull.