The Sports Illustrated Swimsuit Issue made its debut 58 years ago today, in SI’s Jan. 20, 1964, issue. In the decades since, SI Swim has grown from its fun-and-sun roots into a brand focused on inclusion, empowerment and the constant redefinition of what’s beautiful. Today, SI Swim takes the next step on that journey with the announcement of Pay With Change, a new gender equity advertising initiative that will turn the SI Swimsuit franchise into a platform for change.
Starting now, the annual Swimsuit Issue and SI Swim’s digital outlets will accept advertising only from companies with demonstrated programs to advance gender equality and drive progress for women’s empowerment.