It’s just like we like it, they say. It started as an inside golf joke between Tom Brady and his friend, Jimmy Dunne. They would wake up before their round, the wind would be blowing fiercely, and before teeing off, they’d agree, It’s just like we like it. The next morning, it might be oppressively hot, and when they met at breakfast before their round, they would declare, It’s just like we like it.
They quickly realized this strategy for outwitting yourself came with broader applications. Says Brady: “It’s just like we like it is a really great model for life.