With big changes on the horizon, the Rose Bowl's ratings just hit their lowest mark ever.
The 2023 Granddaddy of Them All between Penn State and Utah saw only 10.2 million viewers on ESPN this year, the network announced Wednesday. Per The Athletic, that number makes it the least-watched Rose Bowl on record, "beating" the 13.6 million mark held by 2016's Stanford-Iowa matchup.
By comparison, last year's Rose Bowl between Ohio State and Utah pulled in 16.6 million viewers.
The good news for ESPN is that its College Football Playoff bowls did just fine in the rating department, as the Fiesta Bowl (21.