The University of North Carolina football program has struggled in the P.R. department over the past few weeks. It has now hired a new P.R. executive.
Via Albert Breer of SI.com, former Bears P.R. director Brandon Faber has joined the UNC program.
Breer explains that Faber will work directly for North Carolina, not Belichick. Still, this is a Belichick hire. And it’s possible that Faber will work separately for Belichick, when it comes to non-UNC issues.
Belichick had been talking to Faber for a couple of months. The need for outside help became more pronounced in recent weeks, as Belichick’s girlfriend/handler/publicist Jordon Hudson made things very bad for Belichick and, necessarily, UNC when interrupting a softball interview with CBS.