For the first time in a decade, Pepsi is out as the title sponsor of the Super Bowl halftime show.
Pepsi renewed its long-standing partnership with the NFL on Tuesday, according to CNBC. The deal will allow Pepsi to use the NFL in advertisements, and will have Pepsi, Gatorade and other Pepsi brand products at NFL games and events. That new deal, however, didn’t include rights to the halftime show at the Super Bowl.
Terms of the new deal are not known. The last deal with Pepsi was reportedly worth $2 billion over 10 years.