Nike will not renew its endorsement contract with Kobe Bryant's estate following its expiration on April 13, according to Complex's Brendan Dunne.
Bryant's estate is now free to negotiate with other brands, per The Athletic's Shams Charania.
"Kobe Bryant was an important part of Nike’s deep connection to consumers," Nike said in a statement. "He pushed us and made everyone around him better. Though our contractual relationship has ended, he remains a deeply loved member of the Nike family.”
Bryant signed with Nike in 2003 after starting his professional career with Adidas in 1996.