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Report: Caesars Expected to Sign Naming Rights Deal With Saints, Superdome

Caesars Entertainment, Inc., is reportedly close to signing a deal with the Saints that will make it the naming rights sponsor of the Superdome, according to The Athletic's Jeff Duncan and Daniel Kaplan. The deal is expected to take effect in July when the previous deal with Mercedes-Benz expires.

This would mark the first game-related deal for an NFL stadium. In 2016, the Dolphins signed a deal with Hard Rock for naming rights but the deal didn't include any ties to any of Hard Rock's casinos or gambling.

The actual name of the stadium has yet to be known, but it will presumably keep its signature Superdome title, according to The Athletic.