While each team wants to win the Super Bowl, a lot of their immediate behaviors stem from the division they play in. What kind of teams will they face twice a year? How vastly different do their rosters look? What kind of defensive and offensive talent is needed to counter the various personnel strengths of their regular foes?
The NFL is in an interesting place now, in that a lot of its talent seems to be clustered in a few divisions. This absolutely has to be taken into context when you’re an owner of a franchise looking to make a sweeping decision about the future.