Michael Conroy/Associated Press
The new Los Angeles Rams logo has been met with a mixed response, and CEO Kevin Demoff tweeted Tuesday that he would read the top 10 mean tweets regarding the new logo if the team's "Te'LA'thon"—to raise money for the United Way of Greater Los Angeles' Pandemic Relief Fund and the Los Angeles Regional Food Bank amid the coronavirus pandemic—raised over $2 million.
Per ABC7, that money will "assist Southern California response efforts during this unprecedented global health crisis."
Demoff announced later on Tuesday that the "Te'LA'thon" had exceeded its goal:
The Rams have joined a number of NFL teams and players raising or donating money to those affected by the COVID-19 outbreak.