With the support of nearly a dozen corporate sponsors, high-level recruiting and the new wave of name, image and likeness opportunities, the SWAC’s stock continues to rise.
Deion Sanders looks to build upon the momentum he started last season at Jackson State.
The dominating theme that underscored the Southwestern Athletic Conference last season was the unparalleled impact of Deion Sanders.
The belief in the Jackson State coach to elevate the Tigers, and HBCU programs overall, became more than a popular catchphrase. Sanders’s words and actions provided a new perception to the conference’s deep-rooted legacy.