Emiliano Martinez shocked World Cup fans when he celebrated his Golden Glove award with a lewd gesture in front of billions of global TV viewers.
The Aston Villa goalkeeper held the trophy, a giant gold-plated hand, to his groin and waved it about at the post-match ceremony at the Lusail Stadium in Doha.
Martinez had been the hero of Argentina’s penalty shootout win, saving one spot-kick from Kingsley Coman and watching Aurelien Tchouameni hit another wide, and went on to win the best goalkeeper award.
Yet those achievements are now likely to be overshadowed by his decision to mark the moment with the X-rated gesture on the podium before Argentina collected the trophy.