Following the trend set by all of the major sports leagues, the PGA Tour announced a new media rights deal on Monday. Financial details of the deal were not disclosed, though the wide-ranging agreement is for nine years, and according to ESPN could be worth upwards of $7 billion over that stretch.
“We were extremely pleased with the interest we received from the market, both with incumbents and other media companies and are excited that our current partners shared our vision for the future,” PGA Tour commissioner Jay Monahan said in a statement.
On the television side, the Tour will remain partnered with CBS and NBC, with the two networks broadcasting weekend coverage while alternating coverage of the FedEx Cup Playoffs year to year, beginning in 2022.