MIAMI — In one of the more interesting instances of co-opting the social justice movement sparked by Colin Kaepernick, the animal rights organization PETA claims the NFL has spiked a submission for an animated Super Bowl commercial that would have featured animals taking a knee with a message of “End Speciesism”.
The one-minute spot — which PETA claims was submitted for consideration and ultimately snubbed by the league and FOX network, which is broadcasting the Super Bowl — features a variety of kneeling creatures, including a bee, a bear, fish and a bald eagle, overlaid with a vocal humming of “The Star-Spangled Banner.