In what continues to be one of the greatest marketing schemes in NFL history, the Green Bay Packers are set to offer 300,000 “stock shares” to fans on Tuesday morning. But as the franchise has explained the previous five times it's created such a sale, the “stock” is essentially nothing more than a piece of team memorabilia. Or given its lack of utility, a paper version of cryptocurrency that can’t be spent anywhere.
Think of it as a printing press version of PackerCoin, BitGreen or LeapThereum. Fun to own, impossible to spend.
That’s what this “stock” is.