NWSL's newest club has revealed its identity.
Louisville has been NWSL's next expansion destination since last year, but Wednesday it peeled back the curtain on its branding: Racing Louisville FC.
Racing Louisville–a play on both Louisville's racing heritage with the Kentucky Derby and the "Racing" team name moniker found around the world–will play at the new $65 million Lynn Stadium and don lavender, deep violet and mint green colors, beginning in the NWSL's 2021 season. Originally, the club had planned to be named Proof Louisville FC, an homage to the city's famed bourbon industry, but after listening to backlash and feedback it changed course.