If an NBA team is currently on track for its fourth straight playoff berth while employing the league MVP and no one's watching, does it make a sound?
That's the plight of the Denver Nuggets, who rank dead last among all NBA teams in local average ratings through mid-February, according to the Sports Business Journal. For perspective, the 7.63 rating of the Golden State Warriors, a team in a much larger market than Denver's, is more than 40 times greater than the Nuggets' 0.19 mark.
Only the Cleveland Cavaliers, another team enjoying a massive uptick in success this season, comes even close to half of the Warriors' ability to draw eyeballs.