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No Sports Means No Demand for Giant Flags

For Amy Barnett, MLB’s Opening Day would not just have been the beginning of baseball. It would have been the beginning of her annual show season.

If you’ve ever seen an enormous American flag unfurl across an MLB diamond or NFL field, you’ve seen her work. The Utah woman is the founder of 50 Star Productions—the nation’s preeminent massive-flag-rental company. And as professional sports have shut down due to the coronavirus, Barnett has found herself in the same position as many small business owners. Her work has essentially disappeared overnight: A world with no sports has no demand for giant flags.