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Nike's new ad celebrating pregnant athletes falls flat, given its own history of mistreating them

One of the fascinating things about how some entities behave is their utter disregard for their previous actions, or their inability to realize a few clicks or a short search can call them up quickly.

Case in point: Nike.

On Sunday, the global retailing giant posted an ad to its Twitter and Instagram accounts, perhaps to recognize Mother's Day in the United Kingdom. In Nike's now-familiar style, the ad features lots of "regular" women, in various stages of pregnancy and early motherhood, doing athletic things, along with some well-known female athletes who are mothers, like Serena Williams, world champion hurdler Nia Ali, and U.