Nike will replace Adidas, the N.B.A.’s official provider of on-court apparel, in the 2017-18 season with an eight-year deal that will allow it to manufacture authentic and replica jerseys for retail markets.
The agreement, which was announced Wednesday, is worth about $1 billion, more than double the value of Adidas’s deal, according to an executive briefed on the details of the contact who was not authorized to speak publicly. Adidas’ deal was originally for $400 million over 11 years, but was amended over the years to be worth more.
The league said the deal will let Nike put its logo on uniforms — a first for its official apparel maker — but that it will not count as uniform advertising.