Last winter, a message board poster named “Sliced Bread” wrote that Texas A&M’s No. 1 ranked recruiting class was, at least in part, a product of the school doling out some $30 million to prospects via name, image and likeness deals.
No proof was offered. No credibility existed. The actual figure was wildly outside the market rate and thus made no sense.
It didn’t matter. In the modern media world of aggregation, it was turned into a story and went viral from there. It was repeated so often A&M coach Jimbo Fisher felt compelled to address it.