The sanctity of the NHL sweater will soon be compromised.
Sportico was first to report that the NHL's board of governors has approved a proposal to have advertisements worn on NHL sweaters for the 2022-23 season.
The ad space will come in the form of a three-by-three-and-a-half-inch rectangle patch, presumably to be worn on the front right corner of the sweater. Those dimensions will make the NHL's advertisements slightly bigger than the mostly unobtrusive patches worn on the front of NBA jerseys for the past several seasons.
Can confirm the @Sportico report that NHL will have ads on jerseys starting in the 2022-23 season.