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N.H.L. Hopes to Extend Its Reach to Latino Audiences

Jesús López had done play-by-play announcing for several sports before 2017 — but never ice hockey.

As he researched the game, he received a suggestion for his Spanish radio calls: incorporate the established sounds of soccer.

Terms familiar to Mexican soccer broadcasts and the unmistakable call of “gooooooool!” that pervades the sport had already graced the World Cup and just about every other cup competition that exists. The Stanley Cup has joined that list.

The N.H.L. and some of its franchises have made concerted efforts to reach out to Latino audiences. As part of the seven-year rights agreement the Walt Disney Company announced it had signed with the league this month to bring N.