Once upon a time, every team played at least once in prime time. More recently, every team played one — and only one — Thursday game after playing on Sunday.
While it forced fans to hold their noses and watch (or not watch) games like Titans-Jaguars on a Thursday night in December, it created some degree of equity and balance when it came to the demands placed on the various teams.
In recent years, that’s gone out the window. And for good reason. Better prime-time games featuring more attractive teams lead to bigger audiences. Bigger audiences allow broadcast partners to justify the massive rights fees they pay — and it seeds the soil for even larger rights fees the next time packages are available for bidding.