In 2017, I sat with Dallas Cowboys owner Jerry Jones in training camp and we talked about the state of the league. We chewed on his upcoming Hall of Fame speech, batted around the idea of the NFL attempting to get a marketing foothold in China, and finished up chatting a bit about the declining TV ratings in sports, which at the time, was just beginning to hit the league.
Jones has always been ahead of the curve when it comes to the marketing and television end of the NFL. On this particular occasion, he referenced a “golden zone” for the league when it came to U.