It isn't as easy as it might seem for NFL players to match the hype.
Some might make it look easy. Tom Brady joined a new team for the first time in his career last year and went on to win a Super Bowl.
But that sort of hype-matching isn't common. The ones who can't match the hype tend to not get the headlines, though. The hype machine that is the draft, for example, tends to hit new pros with unrealistic amounts of it and often leaves them struggling to match.
Same story for free agents in new places.