Lamar Jackson hasn't gone anywhere.
The same guy who set the NFL world on fire and won NFL MVP unanimously in 2019, not long after winning a Heisman Trophy, is still as good as ever. Theoretically, in his mid-20s, he should be even better. But we've moved on to the next big thing, gushing about Joe Burrow or Justin Herbert.
Whether it's short attention span or recency bias, Jackson has been forgotten a bit. And when that happens, it can lead to some betting value. And Jackson to win another MVP would pay pretty well.