The NFL has done a tremendous job of marketing its players over the decades, on offense and defense alike. In unique cases, they have even been able to market some kickers and punters.
That being said, offensive linemen have seemingly always been forgotten. Much like defense in the NBA, they are one of the most integral parts of the game, but they are often overlooked. When people talk about Michael Jordan, they talk about the scoring titles and championships, not the nine times he was named to the first-team all-defensive NBA team.
When it comes to the offensive linemen in the NFL, the league is starting to fix that.