Newcastle have risked upsetting some supporters by announcing plans to redesign the club’s badge for the 2026-27 season.
With St James’ Park executives deciding the crest, which dates back to 1988, is overly elaborate and unsuited to global digital branding requirements, Newcastle are working with designers and consulting fans as they begin rebranding a symbol they believe has become outdated.
The new image will be the fourth crest Newcastle have worn since the 1950s. The current badge features the city’s original coat of arms and the Latin motto “triumph through defence”.
Its disappearance will sadden supporters whose emotions resonate with the latter reference to Newcastle’s role as a Roman outpost along Hadrian’s Wall guarding the nearby frontier with Scotland.