As the NFL sprints toward embracing gambling-related revenue, this is the start the league was looking for.
Close games. Parity among Super Bowl favorites. Entertainment. Television ratings bounding back.
Not only is the NFL in the midst of a great season, it’s showing very quickly how much good football matters in the sports betting industry. And you needn’t look much further than New Jersey, one of the pioneer states in sports betting that is considered a bellwether of where legalized gambling is headed, particularly during football season.
According to figures released by the New Jersey Division of Gaming Enforcement, Atlantic City’s swath of casinos and race tracks took in more than $1 billion in bets in September — much of it on the strength of the NFL and college football seasons.