The demand for women’s sports is growing, but women’s sports fans and consumers already knew that.
The NWSL and WNBA were the only professional sports leagues in North America to experience increased TV ratings during 2020 amid the pandemic. Star athletes like Naomi Osaka and Serena Williams, celebrities and even NFL owners are investing in women’s sports teams. The Tokyo Olympics featured a record number of women participating, while consumers across the United States and Canada tuned in to watch women compete in prime time at higher rates than ever before.
Anglea Ruggerio is a Hockey Hall of Famer, Olympic gold medalist, and co-founder/CEO of Sports Innovation Lab, which does market research with clients like the NFL, NHL and FIFA, and focuses on how technology influences fan behavior.