Neil Leifer, one of the most iconic Sports Illustrated photographers in the publication's history, is releasing his work as an NFT collection through Worldwide Asset eXchange (WAX).
Leifer began working as a teenager, and his career took off in 1958, when he photographed Colts running back Alan Ameche scoring the game-winning touchdown in that year's NFL Championship, known as "The Greatest Game Ever Played."
From there, his photographs were used on over 170 Sports Illustrated covers. On Tuesday, WAX launched the first Leifer collection, "Decades: The Sixties (Part 1)," with 1,248 packs retailing at $99.