The NCAA is trying to crack down on the current climate of name, image and likeness (NIL) payments.
The NCAA’s Division I Board of Directors announced Monday that it has issued new guidance to schools “regarding the intersection between recruiting activities and the name, image and likeness environment.”
The guidance, which is effective immediately, specifically addresses the “collectives” established at schools across the country designed to pool funds together to attract top recruits. These groups are now deemed as boosters by the NCAA, which is still attempting to enforce its longstanding policies against “pay-for-play.”
“The guidance defines a booster as any third-party entity that promotes an athletics program, assists with recruiting or assists with providing benefits to recruits, enrolled student-athletes or their family members,” an NCAA release said.