The NCAA and Genius Sports announced a multi-year expansion of their partnership earlier this year, making Genius the exclusive distributor of official NCAA data to licensed sportsbooks through 2032.
There is a caveat to the agreement, NCAA President Charlie Baker said Tuesday.
“For them to continue to access our data moving forward, there can’t be any sportsbook betting on negative props,” Baker said. “So all the stuff that literally translates into a lot of the worst behavior that’s directed at young people and student-athletes generally under this agreement is going to be off the table.