Back to the Top News Newsfeed

NBA All-Star Game 2024: Is the league prepared to move on from LeBron James?

Related Topics: LeBron James, NBA All-Star Game

INDIANAPOLIS — Someday, at some point, LeBron James will announce his impending retirement from the NBA, and a world tour will ensue — no matter what he tries to imply in the meantime — and then, he’ll be gone.

Stephen Curry and Kevin Durant will likely not be too far behind, either. But in the aftermath of James, the league will have to muster something with its marketing and figure out who’ll be next on the marquee.

It feels like he could play forever. There’s probably a segment who believe he will play forever, if for no other reason than a refusal to abandon the spotlight.