America is shell shocked.
Planters released a commercial ahead of the Super Bowl and brought an end to every peanut fan's favorite mascot.
In the ad, Mr. Peanut is driving the Nutmobile on an adventure with actors Wesley Snipes and Matt Walsh when they encounter an armadillo in the middle of the road. Mr. Peanut swerves to avoid hitting it, and the Nutmobile goes flying off the road. The three men are left hanging on to a branch for dear life–literally–when it starts to break under their weight.
As Snipes and Walsh argue over who should let go, Mr.