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MMQB: How the NFL's New Television Contracts Position the League to Keep Growing

It might be five years from now, it might be 10, but the day is coming when one household will be made up entirely of people who digest an NFL Sunday each in their own unique way.

This family might have a younger kid consuming the sport on a Nickelodeon broadcast, a teenager only watching highlights on his phone, a mom keeping track of her office fantasy team through an app and a dad flipping over to a sports gambling show on a Megacast presentation. And then maybe grandpa sitting on the couch watching it the old-fashioned way—from start to finish on an over-the-air network.