There's naming something cryptically and then there's naming something Phelps Vs. Shark: Great Gold Vs Great White, which is so blunt it circles past obvious-town and settles right back into vague-ville. Discovery is naming a Shark Week program this, although it's worth looking just to make sure that that title isn't for a SyFy feature (with a sequel called Phelpsnado: The Gilding). Apparently Shark Week wasn't enough of a meme for the Discovery Channel, so they decided to make humans race huge fish because ... reasons.
Discovery billed the event about as dramatically as one would expect, stating in a press release:
They are one of the fastest and most efficient predators on the planet: Sharks.