Miami quarterback D'Eriq King became the first college athlete to sign a name, image and likeness deal with a professional sports team Monday. The NHL's Florida Panthers announced an agreement between the two parties.
According to the Panthers, King will become the team's first "FLA Athlete" and will appear at games and events, and work closely with the Panthers' digital and social media teams to produce content to engage fanbases across South Florida.
Per the team's official release, King will also work with the team to develop a merchandise collection, co-branded art and his own exclusive BB&T Center concession menu item.