LAS VEGAS — Dana White’s philosophy in promoting fights over the past two decades plus can be summed up by six words:
Give the people what they want.
And by quickly agreeing to a deal with Jorge Masvidal on Sunday to challenge Kamaru Usman for the welterweight title in the new main event of UFC 251 in Abu Dhabi, the UFC president proved yet again why his company is one of the so-called Big Four sports in the U.S.
The UFC has a long way to go — a long, long, long way — to catch the NFL and the NBA in America.