If you’re an entrepreneur set to pitch a product to Mark Cuban on Shark Tank, remember one thing: if the NBA is related in any way, it better be geared towards the Mavericks.
The founders of Ride FRSH, a Los Angeles-based car air freshener company, made that mistake. On a recent episode of the show, they gave different branded versions of their product to the panel of potential investors, but made one brutal gaffe with the air freshener they gave to Cuban, giving him a Warriors edition of the product.
“Dumbest marketing move ever,” Cuban said right away.