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March Madness: Oakland's Greg Kampe says Louisville fans bought $8K in Golden Grizzlies gear after upset of Kentucky

In college sports fandom, only one feeling rivals that of the thrill of victory by your favorite team.

That would be the agony and misery of your school's most-hated rival.

Take, for example, Louisville.

Louisville fans have nothing to cheer for in this year's men's NCAA tournament. The Cardinals are mired in perhaps the worst slump in program history, fresh off an 8-24 season that secured a last-place finish in the ACC and the dismissal of head coach Kenny Payne. They didn't sniff Selection Sunday.

But on Thursday, there was plenty for Louisville fans to cheer against.