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Many U.S. companies say supporting marriage equality makes business sense

ANN ARBOR, Mich. (Reuters) - From renaming an ice cream flavor to flying the gay movement's rainbow flag, many American corporations celebrated Friday's U.S. Supreme Court decision to legalize same-sex marriage and said it made good sense for their businesses.

The broad support for the ruling from corporate leaders could complicate efforts by some state lawmakers and officials who are expected to try and limit gay marriage, despite the high court's decision.

"We applaud today's U.S. Supreme Court ruling on marriage equality, which will help families across the country, make it easier for businesses to hire and keep talented people, and promote both economic growth and individual freedom," Goldman Sachs Group said in a statement.