Earlier this month, when Quaker Oats announced that Aunt Jemima would get a new name and logo, a 47-year-old truck driver named Larnell Evans, Jr. received the news with some ambivalence. Evans is the great-great-grandson of Anna Short Harrington, one of several actresses who played Aunt Jemima at fairs and in advertisements throughout the early 20th century. The company’s rebrand and future $5 million donation rang hollow to him. “That’s the easy way for them to go,” Evans tells The Daily Beast. “I guess you would say, that’s saving money.”He had a different reckoning in mind. Six years ago, Evans and his nephew, Dannez Hunter, tried to confront Quaker Oats about their shared history in federal court.
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