Madison Square Garden has quietly used facial-recognition technology to bolster security and identify those entering the building, according to multiple people familiar with the arena’s security procedures.
The technology uses cameras to capture images of people, and then an algorithm compares the images to a database of photographs to help identify the person and, when used for security purposes, to determine if the person is considered a problem. The technology, which is sometimes used for marketing and promotions, has raised concerns over personal privacy and the security of any data that is stored by the system.
“MSG continues to test and explore the use of new technologies to ensure we’re employing the most effective security procedures to provide a safe and wonderful experience for our guests,” the Garden said in a statement.