Logan Paul is partnering with the UFC.
But he is not stepping in the Octagon – at least not yet.
Paul generated millions of views on social media Monday when he teased a UFC-related announcement. Technically, he did tell the truth: Paul signed a deal that makes Prime—the beverage company he founded—the new hydration drink for the UFC.
A master of marketing, Paul needs to be careful how often he promises major announcements. But the potential remains for him to eventually sign a fight contract and compete in the Octagon.