Dan Lambert, the owner of the Florida-based chain of mixed martial arts gyms, said he has offered each University of Miami scholarship football player a monthly payment of $500 a month in exchange for the team to advertise his gyms on social media.
Since the NCAA officially allowed its players to profit from their name, image and likeness on Tuesday, this would be the largest reported sum for a college endorsement deal. The total sum could be as much as $540,000.
"I want to help the kids," Lambert told ESPN.