LIV Golf, the Saudi-backed breakaway golf tour now entering its second season, has at last reached a television deal to broadcast its tournaments. Starting in February, LIV tournaments will be on The CW, a cable network available in 120 million U.S. homes.
This marks the first entry into live sports for The CW. Fridays of LIV's three-day tournaments will be shown on CW's app, while Saturdays and Sundays will be broadcast on the network.
The exact financial terms of the deal were not disclosed, but a LIV source confirmed to Yahoo Sports that the deal is "not a time buy" — LIV is not paying CW to air its tournaments — and the "agreement is mutually financially beneficial to both parties.